Thursday, July 15, 2010

What are working moms doing for lunch? Shopping online!


When I worked in advertising, I used my lunch hours to run errands, often shopping for toiletries and other necessities whenever I had a few free moments. Apparently, in the interests of time, activity has moved online as working moms seek ways to fit 27 hours of activities in every 24 hour day.

In fact, 84% of working moms report that they spend between 15 minutes and a hour a day shopping online; mostly during the hours between 11 a.m. and 2 p.m. on Fridays. (Loechner, 2010)

That makes a strong case for delivering online ads to them during those hours. Need may be the primary driver of purchases, but 60% have also responded to email offers, with three out of four subscribing to email alerts.

That sounds like an opportunity to me. Do you agree?

Loechner, J. (2010, July 15). 84% of Moms at Work Spend Between 15 Minutes And An Hour A Day Shopping Online. Retrieved July 15, 2010, from

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