Thursday, April 29, 2010

Another target to ponder.

4/29/10

Are you single, or do you know someone who is? You are not alone.

According to the Bureau of Labor Statistics, singles spent $2.2 trillion in 2008, a 30% increase since 2003. (Newman, 2010).

The travel industry, which has always penalized single travelers has woken up to the situation and is now experimenting with singles only cruises – with no supplemental fees, and sponsoring dating blogs.

Perhaps it’s because they have realized that 57% of singles are under 45, and 40% are under 35, which places them squarely in most advertisers’ primary target groups.

Or it could be that they're still not filling the beds. Reaching out to a new target should help.


Newman, A. (2010, April 19). The Power of One. Adweek.com. Retrived April 29, 2010, from
http://www.adweek.com/aw/content_display/news/agency/e3i8ca14b8f869f03f021e9a4a547b0644f

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