Perhaps you have noticed that Microsoft has been running a series of commercials with the key message that PCs are a better value than Macs.
Here’s the URL for one on YouTube: http://www.youtube.com/watch?v=EqvRi2akZMA
We’ve already discussed the fact that many companies have switched to a value strategy because of the economy, and this is yet another example. So what do you think? Is it compelling? If you were considering buying a Mac would this change your perspective?
Apparently the folks at Apple are concerned; so much so that they contacted Microsoft to ask that they stop running the ads because Apple has lowered their prices. (Parekh, 2009)
And according to yesterday’s Wall Street Journal, revenue on the Mac business fell 8% last quarter due to price cutting. Kane, 2009)
Parekh, R. (2009, July 16). Microsoft Undeterred by Alleged Legal Threat From Apple. adage.com. Retrived, July 22, 2009 from
Kane, Y. (2009, July 22, 2009). Apple Net Up 15% on iPhone Surge. Wall Street Journal, p.B1.