As we have discussed in class, traditional advertising has not performed well on social networking sites, so advertisers are experimenting with a variety of different formats to increase effectiveness.
Here’s an interesting integrated effort from the Bahamas to consider.
Phearcreative helped them to create a viral effort involving a video, contest, and pass along element. The campaign also included a live event and the video was posted on a variety of social networking sites.
The easiest way to check out the video/contest is to go to:
I’m interested in knowing what you think about the approach. Did you watch the entire video? Enter the contest? Pass it along to a friend? Why or why not? Any suggestions for improvement?