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A forum to discuss current events in consumer behavior and marketing. All posts (c) PJ Lehrer
About Me
- PJ Lehrer
- PJ Lehrer is an Adjunct Assistant Professor at NYU, teaching Consumer Behavior and Strategic Planning For Marketers.
Prof Lehrer's blog is syndicated by Newstex/ACI information Group.
Prior to moving into academia, PJ spent 20+ years working in advertising, primarily at large multi-national agencies, including McCann-Erickson and Grey on premier pieces of business such as AT&T, L’Oreal and Kraft/GF. One of the highlights of her career was orchestrating the global launch of Lucent Technologies, which garnered a Silver Effie and a Grand AME award.
Her latest book: "That's Not Why You Bought The Rolex." is now available on barnesandnoble.com and amazon.com
https://www.barnesandnoble.com/w/thats-not-why-you-bought-the-rolex-pj-lehrer/1140843969;jsessionid=3C12DEB7D32CE40F602AE8EE3155FF36.prodny_store02-atgap09?ean=9780989742252 https://www.amazon.com/Thats-not-why-bought-Rolex/dp/0989742253/ref=sr_1_1?crid=SNYB9A7EQOMG&keywords=pj+lehrer&qid=1641511168&s=books&sprefix=pj+lehrer%2Cstripbooks%2C55&sr=1-1