Showing posts with label fear is a powerful motivator. Show all posts
Showing posts with label fear is a powerful motivator. Show all posts

Wednesday, July 1, 2020

Is fear the real reason people won't wear masks?


Nobody likes wearing masks.  They're uncomfortable, it's difficult to talk in them and they mess up your hair.

But as of this morning, at least 2.6 million Americans have Covid-19, and 127,461 have died from it.  Perhaps more alarming is the fact that infections have increased by 80% in the past two weeks.  (2020)

Clearly everyone should be wearing masks.  So why aren't they?

We know that all decisions are emotional, so you can disregard the "rational" excuses that people are offering.  Instead we should consider what it means to wear a mask.  It means acknowledging the fact that a pandemic is raging across the globe killing people and destroying economies.

That's scary stuff. 

And putting on a mask means admitting that we have no control over this virus.  And that it might actually kill us or our loved ones.  Instead we chose denial - and skip the masks so we can pretend that we are safe. 

Sadly pretending won't help.  Wearing a mask will.  But people make bad decisions when they are under stress.

Research tells us that we need to fight fear with fear.  We need to show photos of the overrun hospitals, supply shortages and pictures of sick people.  And then maybe people will realize that it's even scarier not to wear a mask.


(2020, July 1) Coronavirus in the U.S.: Latest Map and Case Count.  nytimes.com.  retrieved July 1, 2020, from https://www.nytimes.com/interactive/2020/us/coronavirus-us-cases.html?action=click&module=Top%20Stories&pgtype=Homepage

Wednesday, April 15, 2020

You can't restart the economy when people are still scared.


Trump seems to think that he can arbitrarily announce the economy is open and everyone will start going out again.  Good luck with that.

Fear is a powerful motivator.  Bad emotions have more impact than good ones.  Bad information is processed more thoroughly than good.  Bad impressions and stereotypes are quicker to form and more resistant to change.  (Baumeister, Bratslavsky, Finkenauer, and Vohs, 2001)

We are hard-wired to remember bad events more than good ones, reliving them over and over again in our minds in an effort to make sure we don't repeat our mistakes. (Kensinger, 2007)

So how can a random statement from a habitual liar make any difference at all?  The answer is that it can't.

The only way to restart the economy is to make people feel safe again.  And that's only going to happen when those death curves decline significantly.  But as soon as people start to go out again they will begin to rise.  So lifting "stay home" now could actually make the economy worse in the long run.

You can't tell people how to feel and right now they afraid.


Baumeister, R., Bratslavsky, E., Finkenauer, F., Vohs, K. (2001)  Bad Is Stronger Than Good.  Review of General Psychology.  Retrieved May 29, 2016, from http://dev.rickhanson.net/wp-content/files/papers/BadStrongerThanGood.pdf

Kensinger, E. (2007) Negative Emotion Enhances Memory Accuracy.  Association for Psychological Science.  Retrieved May 30, 2016, from https://www2.bc.edu/elizabeth-kensinger/Kensinger_CD07.pdf