Showing posts with label all decisions are emotional. Show all posts
Showing posts with label all decisions are emotional. Show all posts

Tuesday, February 15, 2022

Check your bags for free with Delta.

 

These days most airlines charge their customers for checked bags.  It's a way to raise prices while still advertising lower flight fees. 

But as a result, customers attempt to avoid fees by using carry-on luggage only.

The net result -- nightmare boarding situations as everyone jockeys for limited overhead space.

In recognition of the problem, Delta is currently running a test in select cities inviting people to check their carry-on luggage for free.  That's a savings of $30 for the first bag and $40 for a second.

But checking luggage isn't just about money.  It's also about time.  It takes time to check in the bag and time to pick it up on the other end.  Not to mention the fact that some checked luggage does get lost.

Given that, do you think that waving fees will matter?  Do you check luggage?  Has your luggage ever been lost?  Assuming Delta begins to offer free checked luggage will you favor them in your future airline selections?  Do you favor Southwest Airlines now for the same reason?

 

Baran, M. (022, February 4)  Delta Wants to Speed Up Boarding With This New Carry-On Trial.  afar.com.  Retrieved February 15, 2022, from  https://www.afar.com/magazine/delta-tests-waiving-checked-bag-fees-to-reduce-carry-ons?

Wednesday, November 4, 2020

Will you buy more gifts from Amazon if their ads make you cry?

 

The holiday season is coming.  That means it's time to roll out sentimental commercials that bring a tear to your eye.   

 

Esty, who is on a roll thanks to face mask sales, has one video featuring the familiar scenario of bringing someone new to a family holiday celebration. And another Covid-19 inspired spot where grandparents can't see their family.  Something for everyone. (Mahoney, 2020)

 

And here's one from Amazon...

 

 


https://www.youtube.com/watch?v=gQdLD6kk960&t=1s

 

Research tells us that all decisions are emotional.  And that storytelling is particularly memorable.  So this spot should hit all the right notes.

 

Does it?  Can you identify the sponsor?  Did you have the patience to watch the entire two minute video?  How did the it make you feel?  Did it make you want to shop more at Amazon?  Why or why not?

 

Can you think of another storytelling ad that you find motivating?  How about this one from M&M's?

 


https://www.youtube.com/watch?v=c1_jPveBfxg

 

Mahoney, S. (2020, November 3) Ecommerce Weepies: Amazon, Etsy Launch High-Emo Holiday Ads.  mediapost.com.  Retrieved November 4, 2020, from

https://www.mediapost.com/publications/article/357484/ecommerce-weepies-amazon-etsy-launch-high-emo-ho.html?edition=120314