Podcasts are getting more popular every day.
According to eMarketer the number of monthly US podcast listeners will increase by over 10% this year to 117.8 million. 60% of US Adults 18-34 listen to podcasts, but fewer than 20% of US Adults over 65 do. That nets out to 50% of US Adults. Which is why podcasts are a $1 billion industry.
Hypotheses
about why people like podcasts includes human attraction to
"storytelling" and that they can provide "focused
relaxation." But neither of those
things lend themselves to merchandising. (Hotchkiss, 2022)
Per Marketing Charts, the top five podcast advertisers in first half 2021 were: BetterHelp, ZipRecruiter, Geico, Hello Fresh, NBCUniversal. (2021)
Do you listen to podcasts? Do you know others who do? Which ones and why?
Have you bought anything, or visited a website for more information about a brand you heard about on a podcast? Was it a :30 or :60 ad? Or was the product/service embedded in the podcast?
Hotchkiss, G. (2022, March 15) Why Are Podcasts So Popular? mediapost.com. Retrieved March 15, 2022, from https://www.mediapost.com/publications/article/372087/why-are-podcasts-so-popular.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=125607&hashid=c4hmrOYncfZiBl7GlC72xy3E6dw
(2021, November 2) Who’s Been Spending the Most on Podcast Ads? marketingcharts.com. Retrieved March 15, 2022, from https://www.marketingcharts.com/advertising-trends/spending-and-spenders-118776
