According to a new global study from Ooyala, videos longer
than 10 minutes accounted for half of the total time that people spent watching
online video in Q1 2012. (Loechner,
2012)
Total video viewing on smartphones grew by 41%, and tablet viewing grew by 32%. And while most of us (55%) limited ourselves to one long form video per day, 10% of the audience is watching more than five a day.
The report concludes that viewers aren’t changing the kind of content they consume, just where they choose to consume it. (Ooyala, 2012).
What do you think? Are you watching more long form videos and where are you watching them?
Loechner, J. (2012, June 14). Online Video’s Everywhere. mediapost.com. Retrieved June 14, 2012, from
http://www.mediapost.com/publications/article/176501/online-videos-everywhere.html
Ooyala Inc. (2012, June). Q1 2012 Global Video Index Report. Retrieved June 14, 2012, from
http://go.ooyala.com/rs/OOYALA/images/Ooyala-Global-Video-Index-Q1-2012.pdf
