12/31/09
New research data shows that individuals with a high school education or less spend significantly more time with TV than any medium. They watch a whopping 7.4 hours a day. And households with annual incomes below $30,000 watch 8 hours a day. On the other hand, high income households watch 3.75 hours of television daily. (McCurdy, 2009)
That’s still a pretty broad window, but it does suggest a need to be selective if you are trying to reach an upscale audience using television.
McCurdy, B. (2009, December 24). This Generation’s Got Radio. mediapost.com. Retrived December 24, 2009, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119510
Showing posts with label hours of viewing per day. Show all posts
Showing posts with label hours of viewing per day. Show all posts
Thursday, December 31, 2009
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