Lamps
Plus sends me an email every day - sometimes two. It doesn't really work for me.
I
understand why they do it, research shows that sending more emails increases
impressions even if open rates drop. (Taurins,
2016)
On the
other hand 26% of respondents in a different survey said the reason they
unsubscribe is - you guessed it - too many emails. (Nelsen, 2017)
Putting
that aside for a moment, since they run such frequent emails, Lamp Plus is
using a variety of persuasive techniques in their subject lines. Here are some of the ones they have sent me
in the past couple of weeks...
1.
Last Call! Lighting Fixture Sale Ends Soon
2.
Relax in Style! Outdoor Furniture Event Begins
3. New
Markdown Added Today
4.
Don't miss out on the best deals of the week
5.
There's more to love! Personalized picks for you.
6. 48
Hours Only! Labor Day Sale on Like-New Returns.
7. New
and On Sale! Fall Sneak Peeks!
Which
Cialdini techniques are they using for each of these lines? When they have used a technique more than
once, which headline do you find more effective and why? Do any of them make you
want to buy something? What do you think
of daily promotional emails? Would you
prefer more or less frequency? What else
would make you more likely to respond?
Taurins,
K. (2016, July 27) How frequently should
you send out your email campaigns? mailigen.com. Retrieved September 4, 2018, from https://www.mailigen.com/blog/frequently-send-email-campaigns/
