Will you stop by Kellogg's Cafe for some cereal?

On July 4th Kellogg is opening a cereal cafe in Times Square.  They'll offer cereal treats created by Christina Tosi, chef and owner of the Milk Bar bakeries.  Diners can also make their own dishes using ingredients such as lime zest and pistachio nuts. 

In a totally retro move the cafe will use an "automat" format with customers picking up orders through cabinet doors.

And there will be surprises in each order, just like in cereal boxes, occasionally something bigger - like Hamilton tickets. (2016, Lukovitz)

So, what do you think?  Will you go to the cafe?  Will you eat more cereal afterwards?  Have you gone to Chobani's store in Soho?

Lukovitz, K. (2016, June 30)  Kellogg Opening Millennial-Friendly Cereal Cafe.  mediapost.com.  Retrieved July 1, 2016, from  http://www.mediapost.com/publications/article/279373/kellogg-opening-millennial-friendly-cereal-cafe.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=94299

Cereal for dinner anyone?

With cereal volume sales declining or flat every year since 2000, both General Mills and Kellogg's have announced new sales initiatives in the past few months.  Among these is the move to market cereal for non-breakfast occasions.  Currently around 20% of cereal eating happens outside of breakfast.  But companies see potential for growth. 

For instance, Cinnamon Toast Crunch is a popular snack for 20 & 30 somethings to eat while playing video games at night.  So, the brand sponsored a videogame conference last year.  (Nassauer, 2014)

What do you think?  Would you like some Fruit Loops for your afternoon snack?

Nassauer, S. (2014, June 18)  Pitching Cereal for Dinner and Late Nights.  wsj.com.  Retrieved 7/31/14, from,  http://online.wsj.com/articles/selling-cereal-for-dinner-and-late-nights-1403133129