Congratulations class of 2020... Here's the xerox machine.

I recently came across an old clipping in which Vera Wang disclosed the fact that she spent her first year at Conde Nast xeroxing.  (Oloizia, 2014)

It made me laugh.  Been there, done that. 

Within weeks of beginning my first job at Grey Advertising,  I had mastered the art of clearing copier paper jams  - a complex dance that involved opening and shutting various drawers and doors, and removing ripped paper, staples and paper clips.

I once remarked that I should have gotten my M.B.A. in xeroxing.

Recently when a student shared a story in class about why she quit her internship after a week - you guessed it - she was given nothing to do but xeroxing - the rest of the class nodded along in approval of her actions.  They were all shocked when I said: "Let me tell you what you did wrong." 

"What you should have done was looked at what you were given to copy and asked questions about it.  Had you done that, the person you were working with would have seen that you were actually interested in what you were doing and worth training.  Then they would have given you something better to do."

That's right folks.  Xeroxing is a test.  As is taking notes in meetings.  They are both an opportunity to learn.  But it's up to you to take it.  Bosses don't have time to babysit.  It's your life and your career.  Step up, take responsibility for yourself and enjoy. 

Good luck!  It's going to be a bumpy ride.

Oloizia, J. (2014, August 21)  The Facts and Figures Behind Vogue Magazine. nytimes.com.  Retrieved May 25, 2020, from  https://www.nytimes.com/2014/08/21/t-magazine/vogue-magazine-facts-and-figures-chart.html

Do you want to meet for drinks at the GQ Bar?

While the recession, and the move from traditional print to digital channels, has put some magazines out of business (most notably Newsweek) other publications have begun rethinking their strategies and redefining themselves as brands.  While many are trying to simply move their content to online, mobile and social media outlets, others are taking a more holistic approach.  Thus we now have “GQ bars” and “Vogue Café’s.”  And in London, the “Conde Nast College of Fashion and Design” starts classes this week. (Anaya, 2013)

So what do you think?  Will line extensions save these brands, and will advertisers embrace them as part of their multi-media campaigns?

Anaya, S. (2013, April 8)  Drinks at GQ?  businessoffashion.com.  Retrieved April 9, 2013, from

http://www.businessoffashion.com/2013/04/drinks-at-gq.html