First we discovered that device preferences vary by age. (See “What’s Your Favorite Gadget?” posted 8/4/11.)
Now we are discovering that internet behavior varies by age as well. According to a recent study about women by Scarborough Research here’s how the different groups behave…
Gen Y (18-32) listens to music, watches movies, and plays games
Gen X (33-47) visits auction and coupon sites, gets financial information, pays bills and reads news
Baby Boomers (48-66) get medical information, make travel reservations, and play casino games
(Adweek, 2012)
That’s particularly interesting in view of the research that has been done lately about how much we are driven by habit and how difficult it is for marketers to change those habits. (Duhigg, 2012)
But what do you think? Are your habits consistent with your demographic? And what about the guys? Are your patterns entirely different?(2012, February 29) Data points: Women by the Ages. adweek.com. Retrieved February 29, 2012, from
http://www.adweek.com/news/advertising-branding/data-points-women-ages-138372Duhigg, C. (2012, February 16) How Companies Learn Your Secrets. nytimes.com. Retrieved February 29, 2012, from
http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all
