Prof. Lehrer's Blog

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Wednesday, March 17, 2010

Metro Sexuals vs. Machos; Part II

For your reference, here are links to the commercials discussed in the previous post.

http://www.youtube.com/watch?v=IuexzKkMIDc&feature=pyv

http://www.youtube.com/watch?v=owGykVbfgUE

Enjoy!
Prof. Lehrer

PJ Lehrer at 3:10 PM

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About Me

PJ Lehrer: PJ Lehrer is an Adjunct Assistant Professor at NYU, teaching Consumer Behavior and Strategic Planning For Marketers.

Prof Lehrer's blog is syndicated by Newstex/ACI information Group.

Prior to moving into academia, PJ spent 20+ years working in advertising, primarily at large multi-national agencies, including McCann-Erickson and Grey on premier pieces of business such as AT&T, L’Oreal and Kraft/GF. One of the highlights of her career was orchestrating the global launch of Lucent Technologies, which garnered a Silver Effie and a Grand AME award.

Her latest book: "That's Not Why You Bought The Rolex." is now available on barnesandnoble.com and amazon.com

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Wednesday, March 17, 2010

Metro Sexuals vs. Machos; Part II

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