tag:blogger.com,1999:blog-1224915528295104121.post8304949247531445714..comments2023-06-28T04:21:50.345-04:00Comments on Prof. Lehrer's Blog: Will "telling the truth" be more successful for milk than it has been for McDonald's?PJ Lehrerhttp://www.blogger.com/profile/03542375280347783258noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1224915528295104121.post-40391495380779371772015-02-03T17:36:17.946-05:002015-02-03T17:36:17.946-05:00I agree with professor Lehrer. I truly do not know...I agree with professor Lehrer. I truly do not know if MilkPEP will be able to turn around consumer perception as it pertains to milk. The "got milk" campaign, while successful, was long over due for an overhaul, which the firm did realize. Their new campaign unfortunately launched just after industry competition began to disrupt the market (rice milk, almond milk, hemp milk, soy milk). All of these brands positioned themselves as a a better alternative to milk, and consumers received this information within one short period of time. This shifted my preference, and many other consumer preferences, away from milk and towards the new and exciting products. I think there health oriented/ weight loss themed campaign is the best bet for any improvement in sales, as weight loss/ health is still one of the most profitable industries. (Bradley Cockrell) Bradley Cockrellhttps://www.blogger.com/profile/17463671371285568430noreply@blogger.com