tag:blogger.com,1999:blog-1224915528295104121.post7777466722576391272..comments2023-06-28T04:21:50.345-04:00Comments on Prof. Lehrer's Blog: Can a recipe-centric website turn us all into bakers?PJ Lehrerhttp://www.blogger.com/profile/03542375280347783258noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1224915528295104121.post-73319936908257734242013-11-20T12:25:20.785-05:002013-11-20T12:25:20.785-05:00I think adding recipes to their web site is pretty...I think adding recipes to their web site is pretty smart decision. I dont know what was their old web site like but i realised that consumers can share their recipes with each other now. It will be also good for drawing a traffic to web site and increase the time spent on their web site. However the first thing i have wondered was are there any social media specialist that taking care of review sections? it seems Duncan Hines can't handle their customers problems in their web sites review section. I m not sure about they are reading the comment at all. This is an important problem which they must take care of. Look at the comments of chocalete chip cookies. These comments ( such as terrible product, waste of money etc..) were posted about a month ago and nobody respond it.<br />http://www.duncanhines.com/products/cookies/chocolate-chip-cookie-mix/Anonymoushttps://www.blogger.com/profile/08966825117659080977noreply@blogger.comtag:blogger.com,1999:blog-1224915528295104121.post-35998800452671802882013-11-17T11:59:55.723-05:002013-11-17T11:59:55.723-05:00I believe Duncan Hines nailed it with this new int...I believe Duncan Hines nailed it with this new interactive web site. One can tell that the company truly understands the target audience – her needs, personality and media habits. <br /><br />On the website, the female baking enthusiast can show her talents and creativity in the kitchen by sharing her best recipes and photos, and at the same time be acknowledged for her skills by other users who comment and rate the recipes. The target can also join a free online baker’s club, which gives the website a sense of community feeling. <br /><br />Furthermore, the website also encourages the target to share her recipes and photos on Pinterest, Instagram, Facebook and Twitter; social media which have a lot of female users, in particularly Pinterest. I really like this tactic because of the win-win situation: The target gets to share and show how great she is, and Duncan Hines gets advertising for free. <br /><br />Although the sharing and commenting idea is not new, the strategy seems to be succesful because of the website’s untraditional design where the search and share function is a focal point. User involvement is taken seriously, the website is easy to use, and the execution is nicely done with a lot of great looking and inspiring pictures.<br />Julie Stemann Monbergnoreply@blogger.com