tag:blogger.com,1999:blog-1224915528295104121.post4062333476613944536..comments2023-06-28T04:21:50.345-04:00Comments on Prof. Lehrer's Blog: If you can't find a Coke with your name on it, will you buy Lay's Chips with your photo instead?PJ Lehrerhttp://www.blogger.com/profile/03542375280347783258noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-1224915528295104121.post-29389001254000832742015-05-19T15:00:52.907-04:002015-05-19T15:00:52.907-04:00I think this tactic will definitely increase sales...I think this tactic will definitely increase sales for Lays and will reach a completely different market than the one reached by Coke's campaign. This is because while it is a very fun and interactive way to experience Lays chips, it takes more effort than the Coke bottles. Customers must go online and upload pictures for custom printing, and then wait for the bags to be delivered. I think a lot of the success from Coke was seen due to the immediate gratification from finding your own name or a friends name on a bottle. With Lays, I feel existing customers are the only ones who will take the time to upload photos. Or perhaps they know a die-hard Lays chip fan and want to surprise them. Personally, I bought the personalized bottles of coke for friends (and I am NOT a soft drink consumer), but would never go online to order a bag of potato chips for them. Lay's will see an increase in sales, but its only 10,000 bags and the campaign fails to attract new customers. <br />-Bradley CockrellAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-1224915528295104121.post-37807206493633543312015-05-19T14:27:46.062-04:002015-05-19T14:27:46.062-04:00Like what Michael said, Coca-Cola's Share a Co...Like what Michael said, Coca-Cola's Share a Coke campaign was a great personalization campaign, but I don't think Lay's campaign will have the same amount of success. The article states that 10,000 chip lovers will have a personalized bag, but everyone else will get a digitalized version of their bag of chips. Does that mean they don't get any chips? And in turn, Lay's doesn't sell the product they're trying to sell? Coke's campaign succeeded because it made people want to buy a can with their name on it. Lay's campaign seems like they're trying too hard to emulate that.. Personally, I liked their 'Do Us a Flavor' campaign more<br /><br />http://www.brandeating.com/2015/02/frito-lay-kicks-off-3rd-do-us-flavor-contest.html<br /><br /><br />Andrew LamAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-1224915528295104121.post-53180950540737394062015-05-19T10:36:07.611-04:002015-05-19T10:36:07.611-04:00Coca-Cola was the pioneer in promoting self-expres...Coca-Cola was the pioneer in promoting self-expression with their "Share a Coke" campaign and I believe that it will repeat its' last year's success this year. And I thought that Coca Cola's attempts on printing its cans and bottles in Braille are brilliant! As in for Lays, though people will respond well to their attempts on creating special, personalized bags of chips with photos and captions, (also knowing their well-established brand name) but in my opinion, I believe that people will get tired of them rather easily and their attempts are more likely to be a miss rather than a hit. Ezra J. Wibowonoreply@blogger.comtag:blogger.com,1999:blog-1224915528295104121.post-83226645069079162062015-05-19T06:50:16.029-04:002015-05-19T06:50:16.029-04:00Coca-Cola's "Share a Coke" campaign ...Coca-Cola's "Share a Coke" campaign was the leader in the personalization effort and as such they will most likely build on established success. As an iconic brand people respond affirmatively to seeing their name on the packaging and that only strengthens their brand loyalty. While Lays is also a powerful long-time brand their launch has a "me-too" sort of quality that diminishes its appeal. Adding a face may be appealing to some but as they say "beauty is in the eye of the beholder" so others may not respond to certain bags of chips. Anonymoushttps://www.blogger.com/profile/08213049586524764799noreply@blogger.com