tag:blogger.com,1999:blog-1224915528295104121.post3650295307922147903..comments2023-06-28T04:21:50.345-04:00Comments on Prof. Lehrer's Blog: Does it make sense for Ocean Spray to use their popular spokespeople to fight the government?PJ Lehrerhttp://www.blogger.com/profile/03542375280347783258noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1224915528295104121.post-22629531062478597722012-11-29T17:28:47.888-05:002012-11-29T17:28:47.888-05:00Like Kaisa, I think this video may confuse consume...Like Kaisa, I think this video may confuse consumers, because they are giving the audience double messages that could affect the reliability of the brand.<br /><br />I believe Ocean´s Spray advertising campaign it’s an example of how humorous ads can be very successful and appealing to consumers. But this time I think something went wrong, because the mix of messages and tonalities only confused many of us, and many others can heavily misinterpret the use of comedy.<br /><br />As a marketer I believe it is really important to know when and where to use different tonalities to be able to get effectively to the audience, if not the entire campaign may be counterproductive… I hope this doesn´t happen to Ocean Spray.<br />Carlotanoreply@blogger.comtag:blogger.com,1999:blog-1224915528295104121.post-59879475178212887412012-11-28T13:26:28.933-05:002012-11-28T13:26:28.933-05:00To my mind, the video sends mixed messages. On one...To my mind, the video sends mixed messages. On one hand, the company CEO is informing the public about cranberries' health benefits, on the other the farmers are making fun of these benefits by acting a bit goofy. I think the humor doesn't work in this ad. They should either concentrate on the facts and leave the comedy out or just have the farmers doing their part. All in all, confused message leaves the consumers confused.<br /><br />KaisaAnonymousnoreply@blogger.com