Magazine readership is up; but not for Newsweek.

11/18/10

The latest fall 2010 data shows a 1% increase in total magazine readership to 1.82 billion. But not every magazine is a winner. Those who are include: Fitness, up 23.3%, Self, up 14.1%, Men’s Journal, up 11.1%, and More, up a whopping 31%.

The losers include Newsweek, down 16.1%, and Time, down 8%. And, earlier this month, U.S. News & World Report announced that by 2011 it will be a digital only publication. Combine that with the just announced merger of Newsweek and The Daily Beast, and it seems clear that newsweeklies will soon be just a memory.

So, what will take their place? Are you reading any of the aforementioned lifestyle pubs? Or how about celeb magazines; In Touch Weekly was up 13.1%. (Sass, 2010)

Sass, E. (2010, November 16) Celeb Mags Up, Newsweeklies Lose Audience. mediapost.com Retrieved November 17, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139634&nid=120829

Are you using your iPhone to buy things, or just to figure out where you’re going?

11/11/10

A new survey indicates that 81% of mobile users are accessing maps and directions, while 76% are checking Facebook, and 67% are banking. Meanwhile 38% of those surveyed said they had not purchased anything from their devices over the past six months.

With mobile advertising set to explode over the next few years (predictions are that it will increase by 48% in 2011) sales are expected to rise significantly. (Loechner, 2010)

Do you think you will be part of this trend? Are you already?

Loechner, J. (2010, November 4) Mobile Web For Media and Entertainment, Apps For Social Media and Music. mediapost.com. Retrieved November 11, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138772

Will you buy pistachio nuts from Snooki?

11/4/10

When you launch a brand with Levi Johnson as a spokesperson, what do you do for a follow-up? If you’re Wonderful Pistachios, you call Snooki and Rod Blagojevich. Hoping to build on the success of last year’s campaign, which resulted in a whopping + 233% increase in sales versus year ago, and seeking a greater focus on 20-25 year olds, Roll Inc. has decided that Snooki is the way to go.

In addition to :15 second spots, which will run in prime, sports, and late night, the campaign includes the dubbing of Perez Hilton as the “official Wonderful Pistachios blogger”, and an invitation to viewers to create their own “edgy” commercials. Clearly courting controversy is part of the strategy. (Lukovitz, 2010)

What do you think? Is it a good idea? Did you try pistachios last year? Will you now?

Lukovitz, K. (2010, November 2). Wonderful Pistachios Goes For The Twitter Crowd. mediapost.com. Retrieved November 3, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138777&nid=120358